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Gilla Vape Brands is committed to advocacy.  Gilla's recently acquired VBI has been a member of Electronic Cigarette Trade Association and the Canadian Vaping Association since its inception and continues to support the industry at every opportunity.

Beju Lakhani has acted as the Vice President, and subsequently, the President of the CVA and is frequently a guest speaker at conventions and conferences on a variety of topics related to vaping advocacy.  

Recently, VBI spearheaded a project called the National Forum on Tobacco Harm Reduction that is bringing many prominent speakers to Toronto and features a screening of the film "A Billion Lives".